Cross-Channel Digital Strategy to Boost Sales

A comprehensive strategy to address this challenge through the following steps:

1. Analysis: Conducted a deep dive analysis of the brand's key assets, including the website, social platforms, creative assets, and media planning. A PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis was also conducted to better understand the industry and context.

2. Building the Foundations: Created a prioritized action plan focused on "big wins" that would drive the largest impact. This included optimizing the website’s user journey, reallocating media based on historical performance, revamping the audience targeting strategy, and fixing tracking issues.

3. Agile Approach: During the campaign, I continuously reallocated budgets from underperforming channels to high-conversion ones. This flexible approach ensured optimal performance throughout the campaign.

4. Teamwork & Collaboration: Worked closely with internal and external teams to ensure best practices in paid media, audience segmentation, and creative customization. This involved social media engagement strategies and fine-tuning the content calendar.