Automotive: Paid Media Strategy
Industry:
Category:
Year:
Challenge
A leading automotive group, needed to enhance their digital marketing efficiency and increase lead volumes across multiple channels, including paid search, paid social, and programmatic advertising.
Solution
As the team lead for the project, I developed and executed a comprehensive digital marketing strategy to meet these goals:
Performance Assessment: Conducted a thorough analysis of previous campaign performance and industry benchmarks to inform strategic recommendations.
Campaign Deployment: Led the team in managing paid media campaigns across multiple channels, ensuring adherence to industry best practices and regular optimizations.
Stakeholder Collaboration: Managed relationships with internal and external stakeholders to foster collaboration and ensure smooth execution of campaigns.
Ongoing Optimization: Continuously monitored campaign performance, adjusted strategies based on real-time data, and made recommendations for improvement.
Result
Improved cost-per-acquisition (CPA) efficiency by 18%.
Increased lead volumes by 12%.
Strengthened relationships with internal teams and external partners, leading to more cohesive campaign execution.
Impact
Data-Driven Campaign Adjustments: Ongoing monitoring and data analysis were essential for improving CPA and lead generation.
Cross-Functional Collaboration: Maintaining open communication between internal teams and external stakeholders contributed to a successful campaign.
Strategic Flexibility: Regular optimizations ensured that the campaigns stayed on track and delivered strong results.
Tech Stack
Google Ads, Meta Ads, Google Analytics, TikTok Ads, YouTube Ads, Google Data Studio, DV360
