Driving Digital Growth with Technology and Data

Freelance projects focused towards Paid Media, Website Analytics for local UAE clients.

• Paid Media: Focused on managing paid media campaigns for UAE clients, improving ROAS by 30%.

• Website Analytics: Conducted comprehensive website audits and implemented analytics solutions using GA4 to improve attribution.

• Technical Skill Enhancement: Python, SQL proficiency through e-learning & practical application in digital marketing projects to develop custom scripts to automate data extraction, cleaning and automation.

Enhanced all aspects of the digital marketing funnel (Paid Search, Lead Generation, E-commerce, Social Media, Content and Email Marketing) for the food cluster.

• 5x ROI Achievement: Developed data-driven digital strategies for the region's biggest food event, boosting social media engagement by 29%.

• SEO & UX Optimization: Enhanced website performance through custom tags (heatmaps, user journey), increasing organic traffic by 60% and reducing bounce rate by 12%.

• Targeted Engagement: Optimized audience segmentation via CDPs, driving a 15% increase in reach and 12% higher engagement.

• Cost Efficiency: Led GA4 migration across 9 websites with cross-domain tracking, resulting in significant cost savings and improved data accuracy.

Short career sabbatical to address family matters, gain health.

Headed the development and execution of digital marketing strategy for Al Futtaim Group.

• Comprehensive Paid Media Strategy: Led the deployment of digital marketing strategies across Paid Search, Paid Social, and Programmatic platforms, aligning with business objectives to deliver measurable outcomes.

• Efficiency Gains: Improved CPAs by 18% and increased lead volumes by 12% for Al Futtaim Group through advanced bidding strategies and audience segmentation.

• Collaborative Leadership: Managed internal and external stakeholders, fostering teamwork across creative, data, and tech teams to achieve campaign goals.

Spearheaded the development and management of digital marketing campaigns (PPC) specifically for STC Kuwait & Bahrain at IPG on paid search and social media.

• Strategic Campaign Management: Managed $1M+ budgets for STC Kuwait & Bahrain, driving results through comprehensive PPC strategies.

• Performance Insights: Leveraged Google Analytics to optimize campaigns, achieving higher than industry avg conversion rate (Paid Channels: 0.9%).

Led the development and execution of comprehensive digital marketing strategies (PPC) at IPG for paid search & social media.

• Revenue Growth: Partnered with leadership for revenue forecasting, setting goals, and developing client-focused media plans that drove consistent business growth.

• Large-Scale Management: Delivered impactful paid search and social media strategies for brand and eCommerce clients, managing $3M–$5M annual budgets.

• Award-Winning Campaigns: Managed campaigns that earned notable industry recognition, including: First Abu Dhabi Bank - Achieved success with bid automation, shortlisted by Google as a case study.

Managed the digital marketing strategy and execution for key strategic accounts with a budget exceeding $500k annually.

• Value Driven Inputs: Contributed to the development of digital marketing strategies that aligned with client business objectives, and actively participated in proposal and pitch development.

• Collaboration: Collaborated with internal teams (Creative, SEO specialists, Tech) to develop and implement effective and impactful campaigns for clients.

Managed over $2.5M in annual paid search spend for top BFSI and Gaming clients, achieving consistent 5% MoM growth in traffic acquisition.

• Cross-Channel Marketing: Executed cross-channel digital marketing strategies integrating paid search, display advertising, and organic search to meet client business goals.

• Leadership & Training: Led a team of paid search and media experts while mentoring and training new talent to develop industry-best skills.

• Data-Driven Insights: Established processes for sharing regular campaign insights, including competitor analysis and industry trends, fostering a culture of continuous improvement.

• Client Success: Enhanced user engagement and conversions through precise audience targeting and campaign optimization for major brands.

Started my Digital Industry career as Trainee and was promoted as Search Associate in October 2008.

• Campaign Management: Launched and managed paid search campaigns for leading BFSI clients in India, ensuring alignment with client objectives and achieving measurable results.

• Ad Optimization: Conducted detailed keyword research and wrote compelling ad copies for Google and Yahoo Ads to improve campaign relevance and performance.

• Performance Monitoring: Regularly monitored and reported on campaign performance, identifying optimization opportunities to enhance ROI.